00:01 How to tell a good story beyond just emotion and excitement.
00:15The story behind why Russell started diving deep into story frameworks.
00:47Why George Lucas meeting Joseph Campbell changed storytelling forever.
01:26Discovering the universal story structure that connects all cultures.
02:00The secret behind Star Wars' success: Joseph Campbell's 17-point framework.
02:44How Chris Vogler simplified Campbell's framework for Hollywood storytelling.
03:13Introducing Michael Hauge and the power of 'The Hero’s Two Journeys'.
04:17Russell’s simplified 6-step framework for marketers.
06:51Inside Russell’s unique writing process for crafting powerful stories.
07:37Why every great story must start with a compelling backstory.
09:01The critical difference between external and internal desires in storytelling.
11:51 Identifying 'the call to adventure' that launches YOUR hero's journey.
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" Traffic Secrets exposes the “new” way to drive the right people to your product or service. Russell's giving you secrets that no one has revealed, and he does it in a way that makes his lessons easy to absorb and understand."
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